The question of working behind the scenes or in the public domain needs addressing early on in any project.
Questions are raised regarding what could or should be made available and to who. Considerations are taken into corporate image both internally and any impact it may have on staff perception or moral or externally to competitors.
Confidentiality and non disclosure etc. is a wide ranging topic that needs to be considered early on.
This requires a mix of experience to determine the best course of action as no two cases are the same. Having an experienced sounding board helps in many ways to implement you plans